The marketing of films of different exhibitions is essential to the success of any films through different advertising. If the audience are not exposed to films in the correct way then films will not be successful as they depend on the audience to watch the film.
For example, films which are advertised on the internet allow the audience to be interactive with the advert, this encourages audience to go and see the film. The internet is the most successful place, as majority of the population have internet access this makes the internet the most accessible place for people to find out about films. Advertisement like the ones on youtube videos play on videos of a similar genre. This is similar on social network sites through a filter search, which allows adverts which are specifically aimed at that audience to be advertised on sidebar of their social network sites.
Special sites created especially which give the audience inside information about the film are attractive to a certain audience, with games and character profiles for the audience to find out more. For example, before and during the release of Star Trek special spaces on site were advertised which sent the audience to a site especially for the film, these advertisements also include a feature that allow sound to play when the user scrolls over the adverts.
Exposure of the actors/actress’ is important as well, usually interviews on channels such as MTV and Channel 4 allow the audience to hear about the film and watch small snippets of the film, this draws the audience in as the actor has a major influence on the film.
Advert spaces in magazine which have similar target audiences also allow the film to be marketed in the correct places and allow the audience to be exposed to that specific film.
If a film is not marketed within the correct place this would be mean that film is not targeting to the right audience and means that the film will not be as successful and the film makers will lose a great deal of money.
Wednesday, 29 February 2012
Saturday, 25 February 2012
Wednesday, 8 February 2012
Monday, 23 January 2012
How far do the characters you have studied for this topic conform or challenge stereotypes?
All the characters within the case studies are put in situations where they do not feel they belong to a certain group of people, this causes them to only conform to one group and stereotype.
Firstly, My Beautiful Laundrette (Stephen Frears, 1985) sees the main character, Omar challenge his Pakistani stereotype in when he goes against what is expected in his culture to marry a nice Pakistani female. Instead he is involved in a homosexual relationship with his childhood friend, skinhead Johnny, this sort of relationship was still not completely accepted in 1980’s Thatcher Britain, and was definitely not accepted in Pakistan. However the relationship is never directly addressed, as the audience witness Omar and Johnny’s affair, but it is never discussed by either of the characters, the audience just assume that this is a taboo subject as the couple hide. Even when Omar’s cousin, Tania seduces Omar through the window with a room full of the male family members, this could be seen as herself challenging her stereotype as this was not the correct behaviour of Pakistani culture.
However Omar conforms to his culture by going out and getting a job, he also manages to start his own business with the help of his uncle Naseer, who challenges his own stereotype by having a mistress and cheating on his wife. Despite conforming to his culture, Omar goes against his father’s wishes of furthering his education.
Similar to this in East Is East (Damien O’Donnell, 1999) the eldest son, Nazir is disowned by his father George, after he runs out on his arranged marriage due to his sexuality. George is an extremely religious muslim and believes his son has brought shame on his family. Nazir is then found to be openly gay and known as Nigel, the owner of a very successful hat shop.
The younger children of the family also secretly eat pork while their father is out, this results in them spying on his return and comically airing out the house before his return to get rid of the smell, although their mother does not stop them, she is eager to keep her husband happy despite. Along with going against their religious values, they take part in church activities and parades, again they have to hide from their religious father, this includes them returning home down back streets as their father watches the parade with slight entertainment, the lack of respect they show for their religion as they go against the rules and practice other religions such as Christianity.
Bend It Like Beckham (Gurinder Chadha, 2002) portrays the life of Jesminder who continually goes against her family’s wishes and plays football for the local girls team. After causing shame on her family when they believe she is a lesbian after hanging around with Jules who has extremely short hair, she the finds herself getting very close to her coach Joe, this leaves her family to believe that she has been involved two white people, despite this challenging her Punjabi culture. Her family also want her to go to university however Jess is adamant on getting a scholarship to play football, in the end her parents respect her wishes and allow her to go to America with a scholarship.
Firstly, My Beautiful Laundrette (Stephen Frears, 1985) sees the main character, Omar challenge his Pakistani stereotype in when he goes against what is expected in his culture to marry a nice Pakistani female. Instead he is involved in a homosexual relationship with his childhood friend, skinhead Johnny, this sort of relationship was still not completely accepted in 1980’s Thatcher Britain, and was definitely not accepted in Pakistan. However the relationship is never directly addressed, as the audience witness Omar and Johnny’s affair, but it is never discussed by either of the characters, the audience just assume that this is a taboo subject as the couple hide. Even when Omar’s cousin, Tania seduces Omar through the window with a room full of the male family members, this could be seen as herself challenging her stereotype as this was not the correct behaviour of Pakistani culture.
However Omar conforms to his culture by going out and getting a job, he also manages to start his own business with the help of his uncle Naseer, who challenges his own stereotype by having a mistress and cheating on his wife. Despite conforming to his culture, Omar goes against his father’s wishes of furthering his education.
Similar to this in East Is East (Damien O’Donnell, 1999) the eldest son, Nazir is disowned by his father George, after he runs out on his arranged marriage due to his sexuality. George is an extremely religious muslim and believes his son has brought shame on his family. Nazir is then found to be openly gay and known as Nigel, the owner of a very successful hat shop.
The younger children of the family also secretly eat pork while their father is out, this results in them spying on his return and comically airing out the house before his return to get rid of the smell, although their mother does not stop them, she is eager to keep her husband happy despite. Along with going against their religious values, they take part in church activities and parades, again they have to hide from their religious father, this includes them returning home down back streets as their father watches the parade with slight entertainment, the lack of respect they show for their religion as they go against the rules and practice other religions such as Christianity.
Bend It Like Beckham (Gurinder Chadha, 2002) portrays the life of Jesminder who continually goes against her family’s wishes and plays football for the local girls team. After causing shame on her family when they believe she is a lesbian after hanging around with Jules who has extremely short hair, she the finds herself getting very close to her coach Joe, this leaves her family to believe that she has been involved two white people, despite this challenging her Punjabi culture. Her family also want her to go to university however Jess is adamant on getting a scholarship to play football, in the end her parents respect her wishes and allow her to go to America with a scholarship.
Tuesday, 10 January 2012
Barking's Broadway theatre left reeling as council withdraws £331,000 subsidy
Negative reviews for decision by London borough of Barking and Dagenham to stop funding well-regarded arts venue
The Broadway theatre in Barking will struggle to survive after losing a large council subsidy. Photograph: Graeme Robertson
It is the quietest week of the year at the Broadway theatre in Barking, Essex. The Christmas tree has being taken down and the auditorium is being cleared up after the organised mayhem of the panto.
It had been a good year: about 250 professional shows, audiences up by a quarter from the year before and even a financial surplus.
A few weeks ago the venue was preparing to enter the new year with vigour, buoyed by a declaration of faith from Arts Council England, which awarded it a 53% funding increase last March.
Now something like despair is in the air. Before Christmas, the cash-strapped Labour Barking and Dagenham council dropped a bombshell – it plans to end the theatre's £331,000 subsidy from April
http://www.guardian.co.uk/culture/2012/jan/09/barking-broadway-theatre-subsidy-cut?INTCMP=SRCH
Who knew? Scotland and Ireland love The Iron Lady
Polarising Thatcher biopic stands up well in multiplexes against M:I 4 and Sherlock, but The Artist beats her at the arthouse
Those who loathed her while she was in power would surely prove highly resistant. But her supporters might consider the film's depiction of her dementia to be an affront to her dignity.
Despite the enormous amount of publicity attracted by Margaret Thatcher biopic The Iron Lady, it was always hard to predict how the film would perform at the box office.
For those reasons, even the most optimistic predictions for debut weekend would surely have fallen well short of £2m. The Iron Lady's actual opening salvo of £2.15m is a happy outcome for distribution partners Pathe and Fox, as is the screen average of £4,901. Top site is Odeon West End (£49,332), top arthouse is Curzon Mayfair (£29,706), and top venue outside London, counter-intuitively, is Cineworld Glasgow Renfrew Street (£17,978)
Sunday, 8 January 2012
Isolation in East is East and My Beautiful Laundrette
After studying My Beautiful Laundrette (Stephen Frears, 1985) and East is East (Damien O’Donnell, 1999) I found that both films question culture and present a sense of isolation within the family home. East is East a comedy drama dealing with a mixed race family who prefer the British customs of their white mother, but are forced oblige to their Pakistani heritage. While My Beautiful Laundrette is a drama about a suggested homosexual relationship between old school friends Omar, a Pakistani of many expectations, and white punk squatter, Johnny, living in 80’s Thatcher Britain.
The idea of isolation is presented in East is East through the actions of the children, during the first scene we see the children participating in a church march, their emotion during the march suggest that they enjoy such festivities, however they have to go behind their fathers back who decides to watch the march. The idea of isolation is suggested, as the children have to hide from their father as he has such expectations of them, which they don’t enjoy.
However despite the Khan family being excluded by their neighbour, Mr Moorhouse, a supporter of one of the right wing politician Enoch Powell, the children are very close. With Earnest and Sajid being best friends, and Earnest who is forever telling Sajid how much he fancies his older sister, Meenah. Stella and Tariq’s secret relationship suggests a sense of isolation, where Stella puts aside her grandfathers problems and falls in love with Tariq, who is following in his fathers steps by getting involved with a white woman despite George being completely against his children being involved with a British person. It is suggested that the children themselves see them as being English and white, when Stella says “I’ll never let the colour of your Dad come between us” suggesting that she as well sees Tariq as white, this could also be a reason why Tariq involves himself un British culture under the name of Tony.
Despite not being acceptable for British society, it seems that the family aren’t accepted within Pakistani culture either, when the Shah family visits, Mrs Shah refers to the children as “half breeds” and a sense of hierarchy is presented throughout the whole scene, depicting the uncomfortable and isolated atmosphere.
Similarly in My Beautiful Laundrette Omar experiences isolation after his mother’s suicide, as their flat is a constant reminded of her death, as they live opposite the train track where it happens. Omar also takes on the role of his mother, this places him in her shoes and he becomes stuck in this position. As a result of this he is isolated in a state of living in the past.
His father gets him a job with his uncle, “at lest you’ll be able to afford a clean shirt, Mrs Thatcher will be happy with me.” Suggesting that the Pakistani’s feel obliged to adhere to the British rules, and believes that he now belongs in England, after acquiring a wealthy, white mistress, Rachel who accepts Nasser’s heritage, this implies that Nasser feels that he has been accepted by all white people.
The main idea of isolation within My Beautiful Laundrette is Omar’s sexuality, as throughout the film a number of innuendos are made to suggest he is homosexual through his relationship with Johnny, “In my experience its always worth waiting for Omar” suggesting that Johnny waited for Omar to come around about their homosexual relationship.
Omar’s father also suggests that there is something different about Omar after suggesting “Fix him up with a nice girl” which could imply that Omar has never bought home a girl “I’m not sure his penis is in full working order” implying Omar’s lack of experience, it is implied that Hussein has his suspicions about Omar and Johnny’s relationship, which is suggested after he says “You know how to rub don’t you” followed by a concerning look.
Omar’s sexuality is also questioned when his cousin comes onto him, despite this being a norm in the time it was set, we find this quite odd. It is suggested that Omar likes the attention from his cousin, despite being involved with Johnny.
Even Tania’s love interest creates a sense of isolation and exclusion, at the beginning of the film she seduces Omar, however towards the end she begins to fall for Johnny, after asking him to run away with her, and facing his rejection due to his love for Omar, it is implied that she commits suicide in the same way that Omar’s mother did.
Both Omar and the Khan children are second generation pakistani’s, this suggests that isolation was a big problem during the 80’s as they suffered the strict rules of their family as well as fitting in with British society.
The idea of isolation is presented in East is East through the actions of the children, during the first scene we see the children participating in a church march, their emotion during the march suggest that they enjoy such festivities, however they have to go behind their fathers back who decides to watch the march. The idea of isolation is suggested, as the children have to hide from their father as he has such expectations of them, which they don’t enjoy.
However despite the Khan family being excluded by their neighbour, Mr Moorhouse, a supporter of one of the right wing politician Enoch Powell, the children are very close. With Earnest and Sajid being best friends, and Earnest who is forever telling Sajid how much he fancies his older sister, Meenah. Stella and Tariq’s secret relationship suggests a sense of isolation, where Stella puts aside her grandfathers problems and falls in love with Tariq, who is following in his fathers steps by getting involved with a white woman despite George being completely against his children being involved with a British person. It is suggested that the children themselves see them as being English and white, when Stella says “I’ll never let the colour of your Dad come between us” suggesting that she as well sees Tariq as white, this could also be a reason why Tariq involves himself un British culture under the name of Tony.
Despite not being acceptable for British society, it seems that the family aren’t accepted within Pakistani culture either, when the Shah family visits, Mrs Shah refers to the children as “half breeds” and a sense of hierarchy is presented throughout the whole scene, depicting the uncomfortable and isolated atmosphere.
Similarly in My Beautiful Laundrette Omar experiences isolation after his mother’s suicide, as their flat is a constant reminded of her death, as they live opposite the train track where it happens. Omar also takes on the role of his mother, this places him in her shoes and he becomes stuck in this position. As a result of this he is isolated in a state of living in the past.
His father gets him a job with his uncle, “at lest you’ll be able to afford a clean shirt, Mrs Thatcher will be happy with me.” Suggesting that the Pakistani’s feel obliged to adhere to the British rules, and believes that he now belongs in England, after acquiring a wealthy, white mistress, Rachel who accepts Nasser’s heritage, this implies that Nasser feels that he has been accepted by all white people.
The main idea of isolation within My Beautiful Laundrette is Omar’s sexuality, as throughout the film a number of innuendos are made to suggest he is homosexual through his relationship with Johnny, “In my experience its always worth waiting for Omar” suggesting that Johnny waited for Omar to come around about their homosexual relationship.
Omar’s father also suggests that there is something different about Omar after suggesting “Fix him up with a nice girl” which could imply that Omar has never bought home a girl “I’m not sure his penis is in full working order” implying Omar’s lack of experience, it is implied that Hussein has his suspicions about Omar and Johnny’s relationship, which is suggested after he says “You know how to rub don’t you” followed by a concerning look.
Omar’s sexuality is also questioned when his cousin comes onto him, despite this being a norm in the time it was set, we find this quite odd. It is suggested that Omar likes the attention from his cousin, despite being involved with Johnny.
Even Tania’s love interest creates a sense of isolation and exclusion, at the beginning of the film she seduces Omar, however towards the end she begins to fall for Johnny, after asking him to run away with her, and facing his rejection due to his love for Omar, it is implied that she commits suicide in the same way that Omar’s mother did.
Both Omar and the Khan children are second generation pakistani’s, this suggests that isolation was a big problem during the 80’s as they suffered the strict rules of their family as well as fitting in with British society.
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