How important is marketing in influencing people to watch Hollywood films both at the cinema and on DVD?

The marketing of films of different exhibitions is essential to the success of any films through different advertising. If the audience are not exposed to films in the correct way then films will not be successful as they depend on the audience to watch the film.
For example, films which are advertised on the internet allow the audience to be interactive with the advert, this encourages audience to go and see the film. The internet is the most successful place, as majority of the population have internet access this makes the internet the most accessible place for people to find out about films. Advertisement like the ones on youtube videos play on videos of a similar genre. This is similar on social network sites through a filter search, which allows adverts which are specifically aimed at that audience to be advertised on sidebar of their social network sites.
Special sites created especially which give the audience inside information about the film are attractive to a certain audience, with games and character profiles for the audience to find out more. For example, before and during the release of Star Trek special spaces on site were advertised which sent the audience to a site especially for the film, these advertisements also include a feature that allow sound to play when the user scrolls over the adverts.
Exposure of the actors/actress’ is important as well, usually interviews on channels such as MTV and Channel 4 allow the audience to hear about the film and watch small snippets of the film, this draws the audience in as the actor has a major influence on the film.
Advert spaces in magazine which have similar target audiences also allow the film to be marketed in the correct places and allow the audience to be exposed to that specific film.
If a film is not marketed within the correct place this would be mean that film is not targeting to the right audience and means that the film will not be as successful and the film makers will lose a great deal of money.

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http://www.brightlightsfilm.com/50/night.html

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